Planting Change

"Where there is truth, there is change."
— Chachi Prasad, Karam Kim

The Collab

In solidarity with and service to the Black community, we teamed up with artist Alexandra Bowman to co-design Planting Change – a special edition adult and kids apron and face mask collection celebrating and supporting Black Americans in food and farming. Bowman’s artwork is recognized for sparking dialogue for social change and visibility for the underrepresented, which is our collective mission for this initiative. According to Bowman, the illustration portrays a community of Black individuals growing and harvesting crops to sustain themselves and the community, intended to reclaim the narrative of Black Americans’ relationship to land, farming, and food. She uses the True Black color to amplify the beauty of Black bodies, alongside a palette of soft pink, blue, and yellow hues outfitting each individual sowing, planting, and nurturing parts of the land. From afar, the setting resembles a bouquet of flowers.

We are proud to support BCAGlobal and Soul Fire Farm and champion their work in bringing equity, equality, and empowerment to the Black community in restaurants, farms, and more, across the country.

  • Every Planting Change apron purchased provides at least five BlueCut Line aprons to Black-owned restaurants nationwide through BCA Global

    BCA Global

    Shop Apron
  • 100% of Planting Change face mask profits benefit Soul Fire Farm, an organization focused on uprooting racism in the food industry.

    Soul Fire Farm

    Shop Mask

Alexandra Bowman is a California native, illustrator, designer and muralist based in Oakland. She graduated with a BFA from The School of the Art Institute of Chicago before moving back to the golden state in 2014. Alexandra’s art practice focuses on ways to celebrate representation through authentic experiences. By favoring accessible mediums including illustrated prints, and public art, her goal is to continue a dialogue about the importance of being seen in a world where many feel invisible. Through monuments of visibility and depictions of herself and her community, she hopes that others can see her work as a call for social change. Her work has been featured in the The New York Times, Random House, and Food 52.

Chef Jason Fullilove wearing the Planting Change apron in whiskey

Chef Nyesha Arrington wearing the Planting Change apron in olive

BlueCut founders and designers, Chachi Prasad and Karam Kim with their daughter Evan Prasad"We are witnessing an unprecedented level of disregard for Black lives and are especially aware of the absence of support and acknowledgment for Black farmers and chefs. As part of the hospitality industry, we felt the need to speak up and are doing so in the best way we know how, through a platform of art and design. Our hope is for Planting Change to spark a productive dialogue that will lead to growth and change and how we view and treat Black Americans, especially in our food industry."