BlueCut, the creation of several talents, was launched in 2014. Chachi Prasad and Karam Kim, a husband and wife design team are the founders of the premium denim line Bishop, the New York City natives cut their teeth on Fashion Avenue, working for Calvin Klein, John Varvatos, Yigal Azrouel and Oscar by Oscar de La Renta. In 2009 Chachi and Karam were commissioned by restaurateurs and chefs to create cool, stylish, and functional aprons for their establishments.
They partnered with longtime friend and entrepreneur Chris Miale, founder of Intox Productions, a creative boutique in New York specializing in brand design and development, whose clients have included Saatchi & Saatchi, Deutsche Bank, Benihana and Litton Entertainment.
Chachi, Karam and Chris have now added friend and celebrity chef Ilan Hall to the team. Ilan, owner of The Gorbal’s in NYC, is a well respected chef who hails from the second season of Top Chef, and currently produces his own show, Knife Fight, on the Esquire Network. His expertise and culinary experience provide insight on crafting great functional aprons for the kitchen and the front-of-the-house.
The team devised a concept; provide modern, functional aprons while making the chefs look cool. They created a line to provide an alternative to the humdrum linen-service commodity wear, the norm for centuries. Instead, they offer a tailored fit featuring distinctive designs, custom creations, and quality craftsmanship with an edge. Their approach: “We dress chefs like rockstars.”
BlueCut aprons and chef coats are handcrafted in Los Angeles using the finest fabrics with materials milled in America, Japan and Europe. Meticulous attention to detail goes into the recipe of every apron from the fabric, hardware, fit and the thread binding it together. These elements allow BlueCut to create a personal expression of the chef’s or restaurant's style with custom hand selected fabrics including; selvage denim, chambrays, twills, Japanese canvas, and other fine weaves.